branding

The J and L of this logo were designed to be reminiscent of a set of columns, which represent the "Four Pillars" of procedural justice—fairness in the processes, transparency in actions, opportunity for voice and impartiality in decision-making.

I have been the go-to designer for Minnesota Power's Rajala Woods Initiative since it began in 2015. The Initiative was formed to restore and enhance white pine and other conifer trees to ensure sustainable use of the forest, improve biodiversity and enhance wildlife habitat and recreation. The initiative was formed and named after Jack Rajala of Itasca County who passed away in 2017. He was a conservationist and forest products businessman who developed a deep understanding and love for native northern Minnesota forests, especially white pine
and birch, and wrote a book called “Bringing Back the White Pine” in 1998. The establishment of the Rajala Woods Foundation in late 2017 carries on his legacy.